“Clothes aren’t going to change the world, the women who wear them will” – Anne Klein
#HUNTHERCLOSET She.E.O edition is finally here featuring Love, Bonito co-founder and our ultimate #girlboss crush, Viola Tan! On this second Singapore #HUNTHERCLOSET, we are lucky enough to be invited into Viola’s abode in Singapore where she shares with us not just her success story in developing Love, Bonito, but also her story in collecting designer pieces to fill her neatly organized closet.
Viola Tan wearing a Celine Trapeze bag, and Maison Martin Margiela x H&M Pump
Viola (who didn’t have a background in business at all) started Love, Bonito as a project to earn extra pocket money right after college; however, hard work, determination, and an amazing team, have brought Love, Bonito into what it is a today: one of Asia’s biggest fashion destinations for all kind of women. Recently, this Singaporean based company raised US$13 million series B round which Viola credited to her team at Love, Bonito (whom she refers as pixies). Love, Bonito itself sells ready-to-wear fashion for real women made by real women at an accessible price point.
Not only smart in her professional life, Viola is also smart in building her personal designer collection. Abide by Patek Philippe‘s slogan “You don’t buy it for yourself, you buy it for the next generation”, Viola doesn’t follow trends blindly, and tends to gravitate towards more classic items, such as a brown vintage Prada bag that she purchased using the first paycheck she earned. She also expresses the importance of investing in classical pieces for your wardrobe, especially bags, to ensure the item can still be worn forever.
“One of my girlfriends said something practical to me once: you know if something sits in your wardrobe for more than half a year, you wouldn’t use it. So don’t make excuses [to keep it]. But I think more importantly I really want to share the love for these pieces that I have collected over the years.” Answered Viola on why she decided to clear out her wardrobe.
#HuntHerCloset with Viola Tan brings you over 90+ designer items directly from Viola’s personal collection. Brand that are included in this curations are: Celine, Chanel, Hermes, Peter Pilotto, Prada and many more!. All items will be available to hunt at www.huntstreet.com (for IDN) or sg.huntstreet.com (for SG) starting 4th of April 2018! Don’t wait any longer, hunt Viola Tan’s closet and dress like a lady boss!